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Image Requirements

Creating different sizes of your film poster is essential when distributing your content on various streaming platforms.

Each platform has its own specifications and requirements for artwork, and it's important to tailor your marketing assets to meet those criteria.

This guide will walk you through the process of creating different poster sizes and provide recommendations for designing clear and captivating images to attract potential viewers.

Look at Netflix or your favorite streaming platform to see what your images should look like to stand out.


Required Artwork

Create the same Poster in different sizes for platforms, film title only

  • (2:3) with Film Title - 1400 x 2100 px - Template
  • (3:4) with Film Title - 1575 x 2100 px - Template
  • (16:9) with Film Title - 1920 x 1080 px - Template
  • (16:6) with Film Title - 1920 x 720 px - Template
  • (4:3) with Film Title - 1920 x 1440 px - Template
  • (2:1) with Film Title - 1920 x 960 px - Template

Create 3 additional different images (textless) for marketing purposes, no film title

  • (16:9) 3 x images without Film Title - 1920x1080 px - Template

Poster With Film Title (for Streaming Platforms)

  • just the film title and your image: no festival awards, names, web links, coming soon, taglines or release dates
  • have a safe area for the film title of 5% on all sides
  • jpg or png

 


3 additional images Without Film Title (textless for marketing) 

  • just the image different from the poster: no title, festival awards, names, web links, coming soon, taglines or release dates
  • 3 x jpg or png

Image Content

I highly recommend you use Canva to create your image assets.

  • Avoid using borders or multiple images that create awkward empty spaces.
  • Refrain from letterboxing or pillar-boxing to adjust images to the required specifications.
  • Do not overlay one key art asset on top of another.
  • Create each version of an image from the original raw photo instead of resizing it.
  • Exercise caution when selecting alternative images if violent imagery is unavoidable.
  • Avoid key art that portrays a weapon pointed at the viewer or other characters.
  • Prioritize assets with minimal graphic violence when limited options are available.
  • Refrain from using images that depict drug use, alcohol consumption, nudity, or explicit sexual content.